We are on our way to Basel, Switzerland for the BaselWorld Watch and Jewelry Fair. BaselWorld is touted the largest and most important show in the industry. Last year approximately 93,900 visitors, including 3000 from the media, 2000 exhibitors, and 5 from Ben Bridge, came to the small city of Basel to be a part of the excitement and energy that BaselWorld is.
The show is unique in our industry because it is open to the public. Exhibitors that attend build giant booths, more like small offices, inside the convention center so appointments are held inside, while outside the booth the general public (often with their dogs or children) can walk through admiring the latest and greatest the industry has to offer.
The Swiss are the leaders in the watch making world and many of the top brands in the industry attend the fair. I am looking forward to seeing what new product launches await for the year from some of the best brands in the world like Rolex, Tag Heuer, and more.
In the spirit of the Swiss, you should know they always say “Hello” and “Goodbye” with three kisses on the cheeks so-